There are approximately 600,000 people with gambling addictions in the UK, and yet only 5% ever go to treatment.

One of the biggest reasons for this is stigma - people tend to blame someone who has developed gambling problems, and view them as dangerous or untrustworthy.

Spiral is a visual metaphor for addiction, found in a campaign and interactive animation. The campaign uses real experiences of gambling harms in an effort to change societal perceptions and encourage affected individuals to seek support.